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E-mail

Introduction​

Email remains a powerful and widely used communication channel for business due to its wide reach, cost-effectiveness, and familiarity.

It facilitates fast communication, enabling real-time feedback and quick exchange of messages both internally and externally. Email's accessibility and reliability make it a staple for business communication, as it's easy to use and accessible from various devices.

Key advantages​

of using email as a communication channel:

  • Wide reach: It allows for easy and quick message sending around the world, eliminating data limitations and compatibility issues1.
  • Fast communication: Email enables swift sharing of ideas and quick resolution of issues, reducing delays associated with traditional methods like phone calls or physical mail1.
  • Cost-effective: Compared to other platforms, email allows sending bulk messages quickly and efficiently1.
  • Accessibility: It is easy to grasp and access email services through various free providers2.
  • Reliability: Email only requires the sender to be connected to the internet during sending; the recipient can receive the message whenever they connect2.
  • Segmentation: Emails can be targeted to specific employee groups based on attributes like job title or location, increasing the relevance of communications4.
  • Measurable: The success of email communications can be tracked using providers like HubSpot or Staffbase, with data on open and click-through rates available4.

Drawbacks​

Email also has potential drawbacks:

  • Miscommunication: The absence of nonverbal cues can lead to confusion or conflicts, especially with complex or sensitive messages3.
  • Overload: Users can be overwhelmed by excessive emails, spam, phishing attempts, and malware, which can compromise security and privacy3.
  • Distraction: Frequent email checking can be distracting, hindering focus on other tasks3.

Preferred Email Communications Platforms​

There are multiple use cases for email, and a range of platforms are in use.

warning

Please be aware that for legacy reasons, multiple platforms beyond those listed below are in still in use. However, if the platform is not listed below then it should be considered deprecated and any business transactions on such a platform should be considered for migration off that platform.

Transactional E-mail​

These are a class of emails associated with workflows which require communication via email. For example, a reset password flow.

For these, "Twilio sendgrid" (https://sendgrid.com/en-us) is the platform of choice.